Master Resell Rights (MRR) are a type of license agreement that allows buyers to resell a product and keep 100% of the profits. Additionally, MRR often permits buyers to pass on the resell rights to their customers, enabling those customers to also sell the product. This creates a chain of resellers, each generating income from the product, making MRR an appealing option for those seeking scalable revenue streams.

Private Label Rights (PLR) offer even more flexibility by granting not only resell rights but also the freedom to modify, rebrand, and claim ownership of a product. With PLR, buyers can customize the product to align with their branding, add unique elements, and position it as their own. This level of personalization makes PLR ideal for businesses looking to create tailored offerings that resonate with their target audience and strengthen their brand identity.